Eric hired me to develop and write website content for his business, Northern Nevada Insurance Agency.
Having over 20 years experience in the field of insurance, Eric interacted daily with current and potential clients: People who knew and trusted him and his team with their home, business, auto, health, and life insurance.
Eric wanted a responsive website that shared his extensive knowledge and a bit of his fierce determination to make insurance a win-win for both his clients and his business.
He envisioned the content speaking directly to his current and potential clients. He wanted the text to read well, but also sound as if he were speaking directly to his audience.
Using interview styled sessions, we delved into the business’ background and brand. During our meetings, we extracted his philosophy of working with people to create that win-win relationship. We discussed at length how Eric and his team took care of clients.
Transcribing the meeting notes, I developed the content for the website, so voice and tone of the text matched Eric’s. In analyzing his daily routine, I incorporated his love of helping people with the extensive knowledge he’s amassed from working in insurance.
